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18th Century Offaly Hotel Chooses Intellicom for 21st Century Communications Solution

Cian Maher, CTO of Intellicom and Sharon Grant, Proprietor, Doolys Hotel.

18th Century Offaly Hotel Chooses Intellicom for 21st Century Communications Solution

As part of an extensive refurbishment project, 18th century hotel, Dooly’s chose Intellicom to provide high performance WiFi and reliable telephony services.

Business Challenge

Management at Dooly’s Hotel wanted to under take a refurbishment project that would include bringing the latest
communications technology to every room in the building. With some guests starting and finishing the day with their smartphone or laptop, the provision of high speed WiFi connectivity in guest bedrooms and in every public area of the hotel was a priority. Management also recognised the need to provide a new telephony system to handle inbound and outbound calls.

However, uppermost in their minds was the need to preserve the integrity of the building, which dates back to the 18th century. Clearly, any technology refresh would have to be performed within the parameters of the building’s architecture.

“Preserving the integrity of the building and its heritage was very much on our minds when we began this extensive refurbishment and technology refresh.”

Sharon Grant, Proprietor, Doolys Hotel

Solution

HOSTED VOIP TELEPHONY AND HIGHSPEED WIFI ENHANCE THE GUEST EXPERIENCE

Dooly’s search for a technology partner led to Intellicom, a company with particular appeal as it boasts a local support team in Birr, Co Offaly and significant experience of working in the hospitality sector.

Upgrading the technology infrastructure in such an old building was always going to be a tricky business, but the
Intellicom team set about the task with creativity and vigour.  The project commenced with new cabling infrastructure, which was discreetly installed throughout the building. This would serve as the foundation for the voice and data network.  A cloud-based, managed guest WiFi network was deployed with a branded welcome page at sign-on.

High speed, reliable coverage is provided in all guest bedrooms, public areas of the hotel and Melba’s nightclub.
This was fol lowed by a telephony upgrade with a new hosted VoIP-based switchboard, which Ms Grant remarked was “extremely neat and very easy for staff to use”.

With anticipated low-use of in-room handsets, Intellicom recommended a basic handset that was robust but at a lower cost and functionality specification.  Despite the arrival of the smartphone, in-bedroom phones remain an important private connection for guests wishing to access room services.

“We didn’ t need a phone system with all the bells and whistles but we did need one that was flexible, reliable, and based on lower cost,” said Ms Grant .

VoIP handsets were also installed at several areas for use by the public and for staff at strategic service areas throughout the building.

“We were keen to deliver a communications and internet solution for the hotel that would enable them to continue to deliver the great service they’re renowned for in the area.”

Cian Maher, CTO, Intellicom

Benefits

ENHANCED GUEST SERVICES AND MORE STREAMLINED COMMUNICATIONS

The VoIP upgrade and provision of WiFi throughout the hotel has brought this 18th century establishment into the 21st century and has provided a great boost to business according to Ms Grant.

“We have noticed that those coming in for a quick coffee are staying longer to enjoy some food. Our repeat guest numbers are well up and feedback has been excellent.”

Sharon Grant, Proprietor, Doolys Hotel

The provision of WiFi at Melba’s nightclub means that guests can now pay by credit or debit card, something they couldn’t do prior to the technology upgrade.

  • Preservation of the integrity of Dooly’s fine, old building.
  • Enhanced guest services with high speed internet access in bedrooms and all public areas of the hotel.
  • Streamlinedcommunications between staff helping to reinforce Dooly’s commitment to excellence in customer service.
  • Dooly’s can concentrate on their core business without having to worry about maintaining or updating an on-premise PBX system.
  • Cost predictability thanks to a hosted service based on a monthly payment without the need for upfront capital expenditure.
  • A resilient and robust business telephony system that is available at all times
  • Powerful call reporting down to agent level with transparent call charges, call duration and destination information
  • Ability to tap into the power of the wireless network to build more indepth knowledge of customers and their reaction to personalised special offers and promotions.

Future

The competitive nature of the hospitality industry means that no hotel can stand still. Management at Dooly’s is keen to harness the power of i ts wi reless network to understand more about the habits and preferences of its guests and meet those demands through greater personalisation of its marketing efforts.

“Our next step is to explore the opportunities for enhancing our marketing using the data that the new WiFi management system provides.  This will give us the insight to how and when the WiFi is used, by what type of devices and for how long and we can see how specific marketing initiatives and offers to guests are performing. It really puts us in the driving seat for moving the hotel and business forward.”

Sharon Grant, Proprietor, Doolys Hotel

About Doolys Hotel

Mid-way between the Battle of the Boyne and the American War of Independence, Dooly’s Hotel in Birr first opened its doors to guests as a coaching inn in 1747 and is acknowledged as one of the longest operating hotels in Ireland. It’s a 17- room boutique hotel which proudly stands on Birr ’s town square.

Down through the years, the hotel has played a key role in many aspects of the heritage of Birr and Offaly and it holds a special place in the memories of many generations of Offaly people who celebrate significant events there.
Dooly’s Hotel is led by proprietor, Sharon Grant and her team.